After half a century of pioneering success in the Direct Selling sector, Luminex Home Décor & Fragrance proudly announces a strategic shift for its PartyLite North America market, transitioning it from a Direct Selling/Affiliate model to a modern and consumer-centric approach with the adoption of a Direct-to-Consumer (DTC) model with a new and innovative Brand Ambassador program, poised to generously support its field of PartyLite Affiliates. This transition is anticipated to be effective March 1, 2024.
Legacy of Excellence
PartyLite has been a direct selling trailblazer and the #1 global party plan company offering candles, home fragrance and décor for five decades, establishing itself as a leader with an unwavering commitment to quality, innovation, field support, and customer satisfaction.
Throughout the years, the company has navigated rapidly changing market landscapes and evolving consumer preferences with resilience and adaptability.
The decision to transition to a DTC model is a natural progression for the North America market, aligning with PartyLite’s tradition of staying at the forefront of industry and market trends. This transformation is a testament to our willingness to embrace change while staying true to the core values that have defined us for half a century.
Adapting to Consumer Changes
Through the years, PartyLite has demonstrated an