Beautycounter founder and CEO Gregg Renfrew has left the company in January 2023. In 2022, Beautycounter named Marc Rey as CEO while Renfrew became the company’s Executive Chair and Chief Brand Officer.
The company, based in the US, was founded by Renfrew in 2011 and launched in 2013. The brand is sold online, in brick-and-mortar shops, through partnerships and via independent sellers across North America. In February 2023, BeautyCounter started selling through mass retailer Ulta Beauty both in stores and online.
In June 2023, Mindy Mackenzie has been appointed interim chief executive officer, effective immediately, according to a company press release.
BeautyCounter, is a network marketing company specializing in beauty products, reportedly pulled in an estimated $340 million in revenue for 2022. The company could potentially be offering average commission payments of 35% to the Network.
However, this information cannot be fully trusted, as the company fails to regularly offer press releases, lacks transparency in its financial matters, and doesn’t boast well-known top earners with clear visibility.
BeautyCounter in Facts and Figures
Positioned in the United States, BeautyCounter achieved an B rating from Business for Home, indicating that it presents many doubts for Network Marketing Professionals.
Facts and figures as of the day of publication of this