After nearly seven years of a “David vs. Goliath” fight against the FTC, Neora, a leading science-based skincare and wellness company, celebrates a historic victory. On Thursday, Sep. 28, the judge overseeing the case, Fed. Trade Comm’n v. Neora LLC, Civil Action 3:20-cv-01979-M (N.D. Tex. Sep. 28, 2023), ruled that the FTC’s claims were invalid, handing a monumental victory to Neora.
“When we proactively filed suit against the FTC on Nov. 1, 2019, challenging the over-reach of the FTC, we knew we would have a battle on our hands, but we were supremely confident that the facts and data would show the truth,”
says Jeff Olson, CEO of Neora.
“Living out our mission statement of making people better sometimes means taking the road less traveled, making the hard choice to defend what is right at all costs. This isn’t just a win for our industry, it’s a win for American entrepreneurship.”
According to Olson, the FTC’s overreach poses a real risk for American small business, the backbone of the U.S. economy. These efforts are so egregious, that one of the FTC’s own commissioners, Christine Wilson, recently resigned from the agency. In doing so, she cited her concerns over the FTC’s leadership and its

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