Although external factors like Bud Light’s PR woes played a role, Modelo’s rise to the top wasn’t merely coincidental. The company had aimed to become the No. 1 beer in America by 2025.
Although external factors like Bud Light’s PR woes played a role, Modelo’s rise to the top wasn’t merely coincidental. The company had aimed to become the No. 1 beer in America by 2025.