In a world where the beauty industry is a multi-billion dollar empire and filled with thousands of skincare and beauty products that often prioritize packaging, marketing, and branding over real results, it takes a visionary to create something truly special.
That visionary is Bill Xiang, the founder of two beauty brands, Lorde+Belle and RealHer.
It wasn’t until he entered the beauty industry as a sales representative, selling cosmetics products to the US, that he found his true calling. Despite facing countless rejections, he worked tirelessly, often staying up until the early hours of the morning to make sales calls because of the time difference.
His hard work paid off as he sold over $30 million worth of products in his first two years of his career.
With his newfound success, Bill entered the pursuit of achievement phase, building and growing his company, hiring like-minded individuals, and setting higher goals for himself and the business.
However, after years of success in business, Bill realized that the most important thing in life is to pursue happiness. Watching his team grow and succeed, spending quality time with his family, and feeling grateful for the life he has created, happiness became his top priority.
Bill Xiang stated:
“With Lorde+Belle, I see

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