The success of different events paired with Brand Partner social engagement drives global growth for Partner.Co.
In 2022, Partner.Co hosted a total of 575 events in Asia, Africa, North America, South America, Europe and Australia.
This total includes meetings, conferences, recognition events, webinars, trainings and incentive trips, which cater to the top Brand Partners in the 50+ countries where Partner.Co currently sells. These events were produced in over 24 languages — including Italian and Spanish sign languages — and reached a total of over 105,300 attendees.
For success to happen, it takes a team effort — a partnership between company and Brand Partner. Since the COVID-19 Pandemic first hit, Partner.Co has been hard at work identifying ways to keep Brand Partners engaged while growing its impact and reach. Globally, Partner.Co has found success through a mix of events and other ways to keep Brand Partners invested in their businesses.
Initially, Partner.Co pivoted to virtual events, uniting Brand Partners around the world while travel was significantly limited. In Europe, the region’s biggest “Live” event reached over 400,000 on Facebook alone in 24 hours, and overall social media engagement increased by 300 percent.
These virtual events set the stage for Partner.Co to showcase that, even if Brand