Wadsworth recently took to the stage at DSU to share the inspiring story behind the creation of Partner.Co.
A company’s name, logo and tagline can convey deep meaning. John Wadsworth
knows this from personal experience, having spent decades building businesses worldwide. Recently, Wadsworth, Partner.Co’s Chief Brand Partner Officer, took the stage at Direct Selling University to share the inspiring story of Partner.Co’s creation.
In his talk, he reflected on what it means to build a company on legacy brands while looking towards the future — and what all that means for the Brand Partners around the world.
DSU is the “largest gathering of direct selling corporate executives laser-focused on the entire community’s growth, well-being, and future,” according to their site.
Wadsworth joined hundreds of other experts and direct selling executives at the two-day symposium, which took place in Frisco, Texas, on April 19-20,2023.
“Sharing Partner.Co’s story and talking about what we’ve worked so hard to create is always a joy for me,” Wadsworth said. “To do that in front of the largest group of other direct-selling executives and thought leaders was thrilling and really shows just how important Partner.Co’s story and future is to this industry.”
In his TED-style talk, Wadsworth reflected first on branding —