When an April Fool’s joke turns into a viral product to the Butler’s family and close friends, it’s no surprise that Travis and Kristen, Co-CEOs of Arieyl, love to play April Fool’s jokes. In 2021, they decided to prank their Rockstars.
The idea was to go live with an announcement launching a new two-step system that would “grow a
woman’s boobs and booty”.
That was the plan but… the team live turned into the husband and wife duo laughing while still attempting to pull off the elaborate joke.
After the prank was revealed, quite a few of Arieyl’s Rockstars approached the Butlers saying they wanted a product that would actually do what their April Fool’s joke promised so Arieyl’s innovative founders decided to see if an ingredient existed that would enhance boobs and booties.
Such is the humble beginnings of Arieyl’s #BBL, a viral product consistently a top seller of the company.
Armed with an ingredient from Europe with proven clinical studies, the Butlers created a first to market topical cream that activates the magical transformations and the results from devoted customers have been nothing short of mind blowing.
Not only are women accentuating their natural assets but also getting creative, using the #BBL on common trouble

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