Melaleuca: The Wellness Company®, a manufacturer and online retailer of over 400 proprietary health and wellness products, has appointed Frank VanderSloot as Executive Chairman of its Board of Directors and has promoted Jerry Felton to Chief Executive Officer.
VanderSloot explained that in his new full-time position as Executive Chairman, he will focus on key initiatives such as corporate strategy, messaging, new product development, and corporate culture. VanderSloot continues to direct and manage the company’s Marketing and Legal departments while training leaders across the company in management principles that have been critical to Melaleuca’s success. He also plans to spend more time teaching leadership principles to Independent Marketing Executives throughout the world. Jerry Felton, as the new CEO, will handle the day-to-day operations of the $2 billion health products company. Felton reports directly to VanderSloot.
VanderSloot has served as Melaleuca CEO since he founded the company in September 1985 with just seven employees and eight products. Since then, he has led the development of the company’s innovative product line, guided its growth to become a global enterprise that generates over $2 billion in annual revenue, and transformed it into one of the largest online retailers in America.
As CEO, Felton now heads all sales