Originally written by Anna Jordan on Small Business
Starting a coffee shop is at once exciting and daunting – there’s a lot to factor in before you even start writing your business plan.
This guide will take you through the main steps of how to start your own coffee shop, with comments from experts in the industry and links to further information.
What should be included in my coffee shop business plan?
The first part of your start-up is always the same: your business plan.
Your coffee shop business plan will look very similar to any other. It should include:
Your business proposition
Unique selling point (USP)
Target customer
Marketing strategy
Sources of funding
Overheads
Financial forecasts
What’s different with a coffee shop is that you’ll need to talk about what kind of coffee you’re going to use and what’s included in your menu. Is it food or drink that you expect to be your biggest money maker?
Along with the proposition, you should include your business’ purpose. Many businesses now launch with an ethical core. Not only will having your purpose in your business plan keep you on track with fulfilling your goals, but it will also help to attract ethical investors.
You must have these points nailed down before you approach partner companies.