Originally written by Anna Jordan on Small Business
Thousands of new businesses have launched over the course of the Covid-19 pandemic. Out of 1,000 micro businesses, one in five respondents have gone online for the first time, according to the latest research from GoDaddy. Among the most common issues for businesses is promoting themselves on a tight budget.
GoDaddy has partnered with Olympic gymnast turned entrepreneur, Beth Tweddle, along with Stuart Coupland, founder of Coupland Leather, for their second Back to Business Masterclass. The virtual masterclass, Promoting your business online for ‘next to nothing’, aims to help entrepreneurs to maximise the reach of their website and social media output.
Here are four tips to help you promote yourself online, as explained by Louis Brightman, customer care guide at GoDaddy.
Get your website fundamentals right
First of all, design a site that turns browsers into buyers. Go through the customer journey yourself to see if it makes sense.
According to Brightman, 95 per cent of people leave your website without buying or leaving their details – for most, it’s nearer to 99 per cent.
Is it clear that you’re better than the competition? Could you be putting more information on your blog or homepage? Do you have an