Originally written by Partner Content on Small Business
Video ads are an amazingly powerful marketing medium. It attracts attention, stops people in their endless scroll, and sticks in the memory to convey messages and information in appealing and easily digestible ways.
It’s perfect for digital natives who want their content to be entertaining and effortless to consume, so it’s no real surprise that the global video ads market is growing at a rate of knots. It rose from $3bn in 2016 to $19.7bn in 2019, and it’s estimated to continue at a CAGR of 41.1 per cent year on year until 2027.
Even during the height of the Covid-19 pandemic, when marketers scaled back on many channels, global video advertising revenues remained stable, probably because people stuck at home were seeking entertainment. It’s striking that video ads are considered as part of the entertainment category.
Video ads have expanded to new platforms like social media ads, in-app video ads, and OTT streaming media ads, and evolved new styles like 360-degree video and vertical filming which make them even more eye-catching and immersive. It’s impossible — and unwise — for SMEs to overlook them, especially when you’re swimming in the same ocean as large, corporate