Originally written by lauradodes on Small Business
What is affiliate marketing?
Affiliate marketing is where you can earn a commission for marketing someone else’s product. Revenue driven through the affiliate marketing channel has grown 10 per cent annually since 2015. More and more brands are recognising its value as a low-cost performance marketing strategy. But what exactly does it entail?
#1 – First, a brand needs to create an affiliate programme. This will typically be done through a network. Networks allow the brand to create trackable affiliate links and approve third-party websites (aka affiliates, publishers, partners, associates) to promote their company.
#2 – The approved affiliates use the link on their own platform and create content that encourages their audience to shop through their platform. When a customer clicks on their link to the brand and makes a purchase, the affiliate receives a commission.
Creating an affiliate site can be an easy way to earn some extra cash on the side, but it also has the potential to blossom into your full-time business.
>See also: How a social media platform can enhance affiliate marketing
I’m sold – how do I create an affiliate site?
Before beginning your journey as an affiliate marketer, you need to determine how your