Originally written by Maddie Smart on Small Business
There is huge opportunity in taking your business online, not least because of the current climate. Small and independent businesses have been hit hard by the coronavirus pandemic, but many have found opportunities in the online market. This small business marketing 101 will help you with your digital strategy.
By working in a new way and using digital marketing for your small business, you can dramatically reduce the risks to your customers and your staff and still operate a healthy business, so making the most of your online presence is critical now more than ever.
Having an online presence also allows you to communicate with customers collectively, for example sharing information about opening hours, products or appointment availability. You can also offer reassurance about the necessary steps you’re taking to adhere to COVID-19-related safety, and what customers need to be aware of.
>See also: Should I reduce my marketing budget due to coronavirus?
How to create a website
When you run a small business, it can be difficult to make sense of all the options available when you take your marketing online. Depending on the type of business you have, the first step is usually to build a