Originally written by James Cadbury on Small Business
Love Cocoa is the luxury, ethical chocolate start-up created by James Cadbury (great-great-great grandson of Cadbury founder John Cadbury).
Based in Dalston, London, Love Cocoa has five full-time staff, while production of its handmade chocolate is outsourced to a family-run factory based in Stoke.
The brand offers luxury, ethical chocolate sustainably sourced from Columbia, palm-oil free with 100 per cent recyclable packaging and compostable inners made from wood pulp. Quirky flavours included gin and tonic, avocado and birthday cake.
The brand turned down an investment offer from Dragons’ Den in 2018 and has grown 400 per cent since to become a million-pound brand.
Love Cocoa is about to redesign its brand and launch a tree-planting project – “One bar = one tree”; for every Love Cocoa product sold, the company will plant a tree in partnership with the charity Trees for the Future, with the aim of planting over 500,000 trees in northern Cameroon in 2020, helping cocoa farmers gain a much needed second source of income while combating deforestation and climate change.
>See also: Coronavirus small business diary – Alessandro Savelli, Pasta Evangelists
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