Originally written by Sam Rucker on Small Business
As lockdown eases, changes in how we do business have only just begun. One country that might be able to provide valuable insight for SMEs is Germany. Having begun lockdown easing back in April, it is already dealing with the next economic phase that small businesses in the UK will have to adapt to.
Our recent study involving SMEs in Germany reveals what Britain’s economic future might look like, and some best practices for how small UK businesses can face it head on.
Here are 4 lessons from Germany on how British SMEs can thrive post lockdown:
Re-imagine customer journeys to capture support
One silver lining to this dark cloud is the community support SMEs are currently experiencing: Pinterest, for example, recorded an increase of 351 per cent in support of small businesses.
To capitalise on that support, German respondents to the June Vimcar survey recommended ways to remodel customer journeys:
– Use social media
With people craving social interaction more than ever, social media usage has seen a 40 per cent increase. As a result, many German SMEs are feeding into #supportyourlocals and #nowopen threads.
UK businesses can also take advantage of this social media uplift and use the free