Originally written by Anna Jordan on Small Business
Firms are keen to set up their own small business podcast to bolster their brand and take advantage of the medium’s exponential growth.
According to 2019 figures from Ofcom, around 7.1m people now listen to podcasts each week. That breaks down to one in eight people which is a 24pc increase on the previous year. It seems that new audiences are still emerging – half of respondents have started listening to podcasts in the past two years. Regular podcast listeners consume an average of seven podcasts per week.
Three quarters said they’d listened to a podcast of a BBC radio programme, the highest proportion of any type of podcast, with iPlayer Radio (now BBC Sounds) being the most popular audio-only service for all age groups.
Ofcom’s findings, combined with RAJAR, Chartable and BBC, revealed that entertainment is the most popular podcast category, followed by comedy and discussion/talk shows.
Interestingly, 22pc of people who own a smart speaker use them to listen to podcasts – one in five homes in the UK now own one or more smart speakers.
Small businesses have already started to carve into the world of business and branded podcasting, but you might recognise these