Originally written by Adrian Overall on Small Business
We find ourselves in uncertain times. Leading a start-up business, I find this situation particularly uncomfortable, and something I want to reflect on in this narrative. Throughout the time that my team and I have been working outside of the corporate landscape, we have always stood by the mantra that “comfortable = extinct”. Therefore companies need to evolve, and vendors need to innovate. You cannot stay still in business and you must take chances. I don’t know who first coined this term, but I do know that many of you reading this will know what I mean.
We are a self-funded business with our savings and family contingencies invested in the unknown and placed high up on the risk curve. The current crisis only serves to bring that risk into laser focus. That said we know that the position we are in is nothing compared to those key workers that are putting the health of themselves and their families at risk, by turning up every day to support those people that are helpless, to help themselves.
Why companies need to evolve
We have a choice to do the same, but the majority of those on the