Coronavirus small business diary – Stitch & Story CEO Jennifer Lam

Originally written by Jennifer Lam on Small Business
Jennifer Lam is co-founder (alongside Jen Hoang) and CEO of digital crafts brand Stitch & Story, which sells a range of knitting kits, equipment and yarns, accompanied by a range of online tutorial videos to teach viewers knitting techniques.
Its products are aimed at people of all ages and abilities, with a range of products aimed at anyone from beginner to expert.
Here is her coronavirus small business diary:
9th March
Canary Wharf announces they’ve evacuated several office buildings because someone tested positive for Covid-19. In the Stitch & Story shared office, we see people putting up government health advice posters on all the walls and toilet cubicles. Our office is only one stop away from Canary Wharf and there’s some nervousness among our team. No one is admitting to it, but we can tell on our faces that something strange is happening.
The site manager called us for an emergency meeting to reassure us there are no plans for the building to shut but that we should prepare for the scenario. We’ve advised our Stitch & Story team to take their laptops home every night. There’s also a new rule – no personal belongings on our desks

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