Originally written by Simon Cooper on Small Business
Advertising your small business using products, services and promotions can be integral to getting that groundswell of support you need. A business flyer is an especially effective way of getting a customer’s attention.
According to the Direct Marketing Association (DMA), 89 per cent of people remember a flyer which has been dropped through their door.
That’s a staggering statistic and one that shows how effective flyers are at getting through to an audience when they’re handed out. At the very least, flyers guarantee your brand is put in front of your target market’s eyes, for a reasonable cost.
Use the right design, colours, fonts and messaging, and you can create an invaluable marketing tool that’ll help make your promotion a success.
>See also: 4 small business digital marketing trends you need to know in 2020
#1 – Before designing, planning is vital
To create a business flyer that makes an impact, it’s vital to understand:
Who you’re advertising to
What you’re promoting
When your promotion is happening
Where it’s happening
How it will benefit people
Knowing the answers to these questions will help to focus your flyer design and campaign – giving you a better chance of a higher return on your investment.
A common mistake