Originally written by Enni Al-Saiegh on Small Business
Although there is no magic trick to boost your website sales overnight, there are certain strategies you can implement. These can help boost your website visitors who can be converted into customers, and ultimately increase sales. Once you have a visitor on your site, there are key points to focus on to maximise the potential of turning the visitor into a customer including enticing visitors to stay on your site, encouraging them to make a purchase and persuading them to return at a future date.
In one word, what it is about is personalisation, and once you have that nailed down, converting site visitors to buyers falls into place.
>See also: How can I promote my small business website?
Below, I’ve explored 7 tricks that can help to boost your website sales.
#1 – Ensure your site is user-friendly
First and foremost, you need to make sure that your ecommerce site is completely user friendly. Even if a potential customer has come to your site specifically to make a purchase, if the page they land on is a mess then there is every chance they will take their custom elsewhere.
Loading speeds need to be fast – as this