Monthly Archives: December 2019

Hot Business News Today

Your 4-step guide to setting up an Instagram business account

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Originally written by Partner Content on Small Business
Instagram is one of the most popular social channels out there and over the past couple of years small business profiles have seen real success on the platform.
Any small business can produce imagery (it’s actually a lot easier than you think!) and reap the rewards Instagram offers.
One of the first steps to getting started with Instagram is setting up an Instagram business account. This is different to setting up a personal account, so this guide will help you get your professional account up and running. For more details on all of these steps, check out this article.
1. Sign up to Instagram
You’ll need to download the Instagram app from your phone’s app store (it’s best to use a mobile device to access Instagram). If you already have a personal account, you can sign in and choose the “Add Account” option.
Follow the instructions and sign up using your phone number, email address or Facebook login. You’ll also need to enter your name and create a password. Don’t worry if you use your personal name here, you can always change this later on.
2. Set up your profile
Next, you’ll be guided to set up some of your

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Hot Business News Today

Shoppers to spend £4.4bn with small retailers this Christmas

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Originally written by Timothy Adler on Small Business
Small retailers and independent businesses are set for a very SME-rry Christmas this year.
This Christmas UK shoppers will spend £4.4bn with small retailers, with £140.4m being spent every day in December.
People plan to buy nearly one fifth of their gifts from independent businesses, each spending £87.51 on average, according to research.
>See also: Delivery tips: The 12 do’s of Christmas logistics
The Direct Line for Business survey found that supporting local businesses is extremely important to 93 per cent of people across the country and that independent shops ensure communities have a distinct local character (91 per cent).
Nearly nine out of 10 people think that without supporting local retailers, British high streets will be hollowed out with “clone” multiple retailers, and that high streets will die out unless small businesses are supported (85 per cent).
Hearteningly, 76 per cent of shoppers think that the service in independent retailers is better, while three fifths (60 per cent) believe the quality of goods from indie shops is higher than major chains.
Age breakdown of Christmas shopping among small businesses

Age groupAverage proportion of gifts expected to be bought from small, independent retailers this ChristmasAverage spend at small, independent retailersEstimated total

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