Originally written by Lara Morgan on Small Business
Some say the holidays are a goldmine opportunity for businesses to maximise product sales. But if you want to take a real break this season or next, use your time wisely.
Plan it, communicate it and make sure you damn well stick to it for your own mental wellbeing!
For those selling products it isn’t rare to hear that certain businesses (especially fashion, packaged goods, and luxury items) do up to 80 to 90pc of their revenue during the holiday months… months which have already started for many shoppers.
Indeed, I heard last month some retail brands are so challenged with poor high street performance a new line goes on sale the day it goes on display. In tough times, as retailers we have to be utterly at the top of our game.
Although more and more people are shopping globally, they have different expectations. Don’t jump in without doing your own due diligence. Now is definitely not the time to open shops in other countries. Maximise what you have set in place ready for a springboard to open new territories next year.
>See also: Essential Black Friday tips for Amazon sellers
Holiday season sales work – to a