Originally written by Helen Pollitt on Small Business
Owners and marketers of small businesses often tell the same story when asked about SEO; they don’t have the time to write the content they feel is needed to do well at SEO. Thankfully though, churning out masses of copy every month is not the key to climbing small business SEO rankings. However, a good content strategy is. It will help ensure your products and services are visible when someone searches with relevant terms.
So, how should you write copy for the benefit of small business SEO?
Blogs are not SEO
When writing copy for the purpose of ranking well in the organic search results, this does not automatically equal blog posts. Although your blog can be a great place to target the terms that people at the “top of the funnel” might be searching for, it is not always the most important content for you to be writing.
There needs to be a strategy behind the copy that you write for it to bring about ROI. Ensure your product and service pages are well written with keyword-targeted copy before you move on to writing blog posts.
>See also: Five ways small businesses can compete with giants in