Originally written by Anna Jordan on Small Business
An online survey can be a useful way to connect with your customers while learning more about their likes and interests.
They go way beyond SurveyMonkey, with plenty of platforms offering creative, fun and interesting poll building services. Use them to assist in product development, measure customer satisfaction, establish market trends or test a campaign.
Key survey features which can help your business
If you’re new to survey tools, you may not know which features to look out for – but some of these might swing your decision.
Common features include:

Question types
Options to skip
Data export
Customisation
Reporting and analytics
Automatic data collection
Embedding
Surveys in different languages
App integration – Salesforce, Google Sheets, Google Docs, HubSpot, MailChimp
Email marketing
Branching/skip logic – the ability to move respondents to a different question or page based on their response to a certain question
Customisable company branding

What to be aware of
The only real limitations to be aware of are the features that you can’t get in the free version. On some platforms there’s little difference between the free and premium versions whereas others are stingy in their free offering.
We’ve included some of the features in the paid-for versions to give you an idea of how generous the free versions

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