Originally written by Anna Jordan on Small Business
Blogging is integral to any company’s website, but employing a few clever tricks can help you boost the value of your small business blog posts even further.
It doesn’t have to be time-consuming, either – try out the tips below and watch your numbers grow.
Target your audience
Have an image of your target reader in your head. It should be specific: think age, gender, nationality, social class, interests and hobbies.
Let’s take a reader of an investment website as an example. Mark is 57 years old and lives in East Sussex. He’s a white married male with two children in their 20s and is interested in classic cars.
Hold the picture of that person in your head when you’re writing posts. Does it relate to them and would they want to read it?
Long-tail keywords
Aim for long-tail keywords when targeting your post. Long-tail keywords are three or four words long and much more specific than ‘fat head’ keywords which are one or two words. Fat head keywords have higher search volume but are much more competitive. Though they’re more niche, people using long-tail keywords are more likely to be closer to making a purchase and thus a more