Originally written by Simran Ghata-Aura on Small Business
It’s important to generate PR for your business and once you break it down, it becomes much less daunting.
Take note of these eight handy tips to help you get your company’s name out there.
Getting and showcasing coverage
Media coverage is one of the best ways to generate good PR. When your business has been written about by a reputable and well-known source, then those positive attributes are key for generating positive PR and establishing some level of trust with new and existing audiences.
Make sure you’re actively replying to media requests or speaking to journalists about forward/ regular features. Getting coverage and showcasing this is an excellent way to help promote your business name.
Social media
Social media is a key asset to your business. This is where you’ll be able to show your business to the mass audience as well be able to quickly respond and act on any negative feedback and criticisms of your business.
Websites like Twitter, Facebook and LinkedIn are great for sharing news and content. It’s an especially great way for you to keep an eye on competitors as well as become knowledgeable about what is going on in your industry sector.
Respond to