Jeunesse Global has entered the $79 billion worldwide hair care market with the launch of its RVL Advanced Hair Care System, an innovative product line designed to Reveal Your Best Hair.
RVL was developed by board-certified dermatologist and plastic surgeon Dr. Nathan Newman, utilizing the Jeunesse exclusive HPT-6 polypeptide ingredient that combines amino acids and glycoproteins from six select botanicals .
The product line is targeted toward both women and men, is ideal for all hair types (including color-treated), and is free from parabens, sulfates, silicones and dyes.
The line also utilizes unique packaging, including the Scalp Infusion Treatment’s inventive plunger applicator that eliminates possible product contamination.
RVL Ultra Refining Shampoo, RVL Scalp Infusion Treatment and RVL Multi-perfecting Leave-in Conditioner work together to promote strength from within.
The products moisturize the hair and scalp, add shine, fight frizz and static, add weightless volume for bounce and body, and promote the look of thicker, fuller hair.
Jeunesse Chief Visionary Officer Scott Lewis sees tremendous potential for the new product line, stating,
“We are excited to add RVL to our Youth Enhancement System™. The global hair care market represents an area of growth, with sales anticipated to increase by nearly 20% by 2020. Significant market potential coupled with innovative,