LifeVantage Corporation (Nasdaq:LFVN ) concluded on Saturday its most recent Elite Academy after three days of trainings, updates, and the hint of a new product category.
The event, which kicks off a new fiscal year, was held at the Anaheim Convention Center and drew over 5,000 registrants.
LifeVantage CEO Darren Jensen continued to paint a vision for the future grounded in biohacking and nutrigenomics—grounded in correct business-building principles and fueled by putting LifeVantage at the forefront of industry trends.
He also highlighted several strides the company has made, including increased customer retention, a rising share price, and growing product subscriptions.
According to Jensen,
“we’re living in a brand-new industry. We’re no longer just competing against other direct sales companies. We have to compete for talent against Uber, Lyft, Airbnb, and a lot of other companies who are incredible at connecting people to product with technology.
Our job is to equip our distributors with products, principles, and technology they need, so that earning money with LifeVantage is just as convenient, flexible, and simple as it is with Uber.”
One of the many updates came from Chief Marketing Officer Ryan Goodwin, who laid out the company’s ongoing efforts to leverage mobile, AI, and machine learning technology into its daily operations

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