Youngevity International, Inc. (NASDAQ: YGYI), a leading omni-direct lifestyle company, today announced the acquisition of Nature Direct, a manufacturer and distributor of essential-oil based nontoxic cleaning and care products for personal, home and professional use.
Nature Direct was formed in Australia in 2007 to create eco-friendly, effective and affordable home cleaning products using essential-oils. Since then the company has grown its product lines to include personal care and professional use nontoxic disinfectant products.
Until now, Nature Direct’s sales force has been located in and focused on the Australian market. As part of Youngevity International their products will now be made available throughout Youngevity’s social selling program that operates in seven (7) countries including New Zealand, Mexico, Columbia and the United States.
“Youngevity has been searching for a green alternative line of cleaning products that would be synergistic with our philosophy of offering products that are supportive of a healthy lifestyle for some time.
Nature Direct’s products embody those attributes we were seeking and are a welcome addition to our Youngevity family of products,”
stated Dave Briskie, President and CFO of Youngevity International.
“We are excited to join the Youngevity team and become a part of their innovative omni-direct platform as we bring with our clean