FuXion, the leading wellness company in Latin America, celebrated its traditional annual convention: Alumbra 2017 in Panama City, Panama.
This successful event gathered more than 9,000 independent distributors, packing the Roberto Durán Arena.
This year, the main theme was all about Transformation. There were trans-formative presentations starting with FuXion president and founder Alvaro Zuniga Benavides, his corporate staff, the great field leadership headed by Luca Melloni, Edison Ortiz, and Randy Gage and, of course, an incredible keynote speech and personal training by the one and only Tony Robbins.
Among the most outstanding news, FuXion announced its new proprietary EmulXion technology, a film of short chain polyunsaturated fatty acids and essential fats that increase the functionality of nutraceuticals.
Additionally, FuXion announced the definitive transition of the company to the Clean Label trend: more natural products with more science, in which all formulas and production have been guaranteed by the outstanding certification process of the Danish company Baltic Control.
The company also launched its new Preferred Customer program, which focuses on maximizing the benefits of direct sales, allowing its independent distributors to integrate customer sales with the rest of their business, thus increasing their profits as well as customer satisfaction.
This program seeks to significantly increase the percentage of