I have seen the last 10 year a lot of mergers and acquisitions. Some because the company was almost bankrupt, some because it was a smart choice.
Industry icon Richard Bliss Brooke took the royal way to sell his MLM company – Life Matters to Young Living Essential Oils and I take my hat off (Chapeau) the way he did it:
Richard commented as follow on the acquirement:
“How and why we made this move”:
Life Matters although profitable and growing was not growing fast enough. Our sales leaders were not achieving the success they deserved. It would have been a long haul to a Billion and although we were all up to the task we randomly discovered something that led to this Pivot.
Young Living Leaders have always been our number one clients in our generic coaching business….Bliss Business.
YL leaders grew more out of our coaching, built bigger businesses faster, sold more books, came to more retreats etc. We started looking at why that was. What was so growth oriented about YL. What we found in a word was Retention. Their retention rate…the percentage of members that stayed on auto ship long term was off the charts. I had never seen numbers like that