Nikken is a Japanese company that has been in the direct sales world market for 42 years. It focuses on marketing a wide range of products that aim to provide active wellness in different areas of human life and favorably influence people´s lifestyle.
The company began operations in 1975 with a direct sales system. In 1994, it transformed to the network marketing system, which contributed to the birth and development of many leaders and allowed the business to expand to many countries.
According to Luis Kasuga, General Director, Nikken Latin America:
“The business environment of today is characterized by constantly changing market conditions which have become a major challenge for all companies, regardless of the industry in which they operate.
Technology is moving very fast and therefore, what seemed innovative in the past decade is now