A new report entitled ‘Digital Re-imagined: Context and Predictability’ from ExchangeWire Research, in association with xAd, reveals that media planners rely less on demographic data and insights to inform advertising strategy, and instead favour contextual data and insights when it comes to defining campaign strategies and optimising performance. Although demographic data is still used by marketers, shortcomings
The post Media planners rely less on insights for advertising strategy appeared first on Small Business.