As an active leader in Direct Selling / MLM / Network Marketing yit would be nice to have access to the CEO of your company, introducing new (prospect) field leaders to the management and closing the sign up process together.
You want to see your CEO at conventions or regionals to meet and greet with new distributors and prospects. You want your CEO participate in industry events, showing his active support for our great profession. You want him maintain an active Facebook profile.
What happens is that over time, the CEO can become out of touch with the experiences and problems of those that actually get the work done — the active distributors who interact directly with the people who pay the bills — the customers.
In Direct Selling there are 2 kind of CEO’s: