In the first 2 weeks of December 2016, Buyezee, global provider of fully serviced eCommerce shops, has seen strong sales growth, 250% up from November, pending their pre-launch for Kuwait scheduled for March 2017.
With over 700 new websites launched in the Middle East over the past 8 weeks, Buyezee are expecting to profit from the regions rapidly emerging e-Commerce growth, which is expected to rise to $10 Billion in B2C retail sales by 2018, up from $4.9 Billion in 2015.
According to MasterCard, the percent of mobile and general internet users making online purchases in the Middle East ranges greatly, from 37% in Oman to a high of 95% in Kuwait.
With growth in mobile purchases (typically younger, affluent individuals), it’s no surprise smartphone usage, combined with the overall internet audience within the Middle East