Monthly Archives: December 2015

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Importance Of PR In Direct Selling

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At the recent U.S. DSA Global Summit, Monica Vaca of the Federal Trade Commission Marketing Practices Division talked about the current regulatory conversation of direct selling companies’ need to meet a demand in the market versus the selling of a product or service purely for reward or some form of compensation. Many distributors in the industry started off consuming the products they sell, and there is nothing wrong with that practice. Yet, that personal consumption of the product cannot be an “excuse” for lack of pure retail sales.
From a public relations functional perspective, the directive is clear—create a greater demand for company product or services. Robust retail programs benefit the company and distributor—PR can create demand and thus create a larger market for distributors to sell products and services and grow their

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Forbes Profiles India Hicks Direct Sales

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Forbes magazine has profiled British aristocrat and designer-entrepreneur India Hicks who has recently launched an eponymous direct selling company promoting her island lifestyle fashion accessories. 
India Hicks is no stranger to living life off the beaten bath. The former Ralph Lauren model left her British aristocratic life in London to live on a small island in the Bahamas with her partner, David Flint Wood and five children. Inspired by her “runaway island story,” she has launched a lifestyle collection aptly named India Hicks Inc., encompassing a range of fragrances, jewelry and accessories.
But you won’t find her collection on the shelves at your local department store. In addition to being found online, the collection is available through direct sales. Hicks has canvassed the country to find ambassadors to represent her brand, much like Avon or Mary Kay, creating

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