For a long time these four P’s –product, pricing, placement and promotion — were sufficient to explain the entirety of what marketers did, but marketing has changed a lot in recent years and suddenly these four categories don’t tell the whole story.
For a long time these four P’s –product, pricing, placement and promotion — were sufficient to explain the entirety of what marketers did, but marketing has changed a lot in recent years and suddenly these four categories don’t tell the whole story.