Last year the total sales of Latvian direct selling association member companies grew at slower pace than in 2013 and increased by 2% to 29.7 million euros (excl. VAT). The number of people involved in direct sales in Latvia increased over 2 percent to over 43000 people.
“Last year the direct selling market experienced a slowdown of growth, but according to the last 3 years compound annual growth rate, direct selling companies experienced higher than 8% yearly average growth. It is one of the best results among the different sales channels of retailing”, says Aleksandrs ?akste, the Chairman of Latvian Direct Selling Association (LTTA).
According to A. ?akste, direct selling is not losing its attractiveness as a way of shopping, where each client can get a personal service and advice from the direct seller/consultant and is able to