Tag Archive for Women Entrepreneurship

Oriflame Announces Brand Sponsorship of Kamila Andini’s Four Seasons in Java as Part of Its 2026 APAC Marketing Strategy

STOCKHOLM – Oriflame is proud to announce its role as Brand Sponsor of Four Seasons in Java, the highly anticipated new film from acclaimed Indonesian director Kamila Andini. As Oriflame advances its 2026 marketing strategy, the brand is deepening its focus on culturally relevant partnerships, leaning into the independent film industry as a powerful space to build consistent brand momentum, emotional resonance, and long-term visibility across Indonesia.

“Our partnership with Four Seasons in Java is a natural extension of Oriflame’s mission to help support hidden entrepreneurial talent across the world.”

— Elena Degtyareva, Chief Marketing Officer

The film explores themes of resilience, hope, and the strength of community values that align closely with Oriflame’s mission and the spirit of its entrepreneurial network. Featuring Putri Marino, Arya Saloka, Christine Hakim, and Hana Pitrashata Malasan, Four Seasons in Java strengthens Oriflame’s commitment to uplifting real stories and contributing to Indonesia’s creative landscape.

Speaking about the sponsorship, Elena Degtyareva, Chief Marketing Officer at Oriflame, said,

“Our partnership with Four Seasons in Java is a natural extension of Oriflame’s mission to help support hidden entrepreneurial talent across the world. Through this collaboration, we hope the way the movie portrays women standing by each other and navigating different ‘seasons’ of life

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