The 18th WFDSA World Congress, the premier and only global summit for the direct selling industry, will take place October 19 to 21, 2026, at the Inspire Entertainment Resort in Incheon, South Korea.
The first time the World Congress is being held in Northeast Asia, underscoring Korea’s prominence and leadership in the industry.
Organized by the World Federation of Direct Selling Associations (WFDSA), the global representative for the direct selling industry in over 55 markets around the world, the triennial Congress brings together CEOs of leading direct selling companies, national Direct Selling Associations (DSAs), senior policymakers, academics, and stakeholder organizations from around the world to shape the future direction of the industry and discuss emerging global trends including AI, workforce development skills, and regulatory frameworks. Since its inaugural event in Montreal, Canada, in 1972, the Congress has been hosted in major global cities including Berlin, Sydney, London, Paris, and Dubai.
Ahead of the Congress, key stakeholders gathered on February 11 at the Hotel Riviera in Seoul during the 2026 Annual General Meeting of the Korea Direct Selling Association (KDSA), where discussions focused on Korea’s direct selling market. Keynote speakers included Shaila Manyam, Chief Operating Officer and Executive Director of the WFDSA; Han-Gill Park,