Tag Archive for Wellness Industry

Bravenly Global Announces Margarita Vargas as President of the Hispanic Market (U.S.), Signaling Commitment to Growth and Expansion

New executive role strengthens infrastructure, leadership development, and long-term growth within one of the fastest-growing consumer segments in the United States.
Tampa, FL — Bravenly Global today announced the appointment of Margarita Vargas as President of the Hispanic Market (U.S.), a newly established executive leadership role created to advance the company’s strategic growth initiatives and deepen engagement within the Hispanic consumer and entrepreneur market across the United States.
The appointment reflects Bravenly’s continued investment in scalable infrastructure, culturally aligned leadership, and long-term market development as the company strengthens its national presence among one of the country’s fastest-growing and most influential demographic segments.
In this role, Vargas will oversee market strategy, field leadership development, revenue growth initiatives, and organizational alignment to support sustainable expansion within the Hispanic Community. She will collaborate closely with executive leadership to strengthen operational execution, enhance market-specific training and communication, and ensure a unified vision across corporate and field organizations.

“At Bravenly, we expand with conviction,”

said Aspen Emry, Founder and CEO of Bravenly Global.

“The creation of the President of the Hispanic Market (U.S) role reflects our belief that this community deserves focused leadership, a tailored strategy, and meaningful investment. Margarita is uniquely equipped to steward growth and elevate our impact

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IT WORKS!® Appoints Peter Griscom as President & COO to Lead AI-Driven Growth

IT WORKS!®, a global leader in lifestyle and wellness products, today announced the appointment of Peter Griscom as its new President and Chief Operating Officer. An award-winning executive renowned for transformative leadership in the direct selling industry, Griscom brings a proven track record of product innovation, business turnarounds, and field-centric growth strategies.
A two-time “Turnaround of the Year” award recipient, Griscom is widely recognized for his forward-thinking approach and unwavering commitment to field success. His leadership has consistently delivered category-leading products that resonate with modern consumers, earning him a place on the Direct Selling News’ “Forces Under 40” list twice (2017 and 2025).
With six SupplySide Editors’ Choice Awards—including multiple honors for “Weight Loss Product of the Year”—Griscom has built a reputation for developing breakthrough wellness solutions that redefine industry standards. His expertise in aligning people, product, and process has repeatedly transformed product launches into market phenomena.
Griscom’s appointment marks a pivotal chapter for IT WORKS! as the company sharpens its focus on product innovation, digital-first field engagement, and strategic global expansion.

“I’m honored to join a brand as iconic and vibrant as IT WORKS!,”

said Griscom.

“The opportunity to build on this legacy, empower our distributors, and deliver products that lead in every market is exactly

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