According to a recent press release:
The global wellness industry is seeing one of the fastest-rising trends in years — glutathione. Known as the body’s “master antioxidant,” glutathione is dominating health discussions across social media, nutrition circles, and scientific communities alike. Consumers everywhere are looking for ways to increase their body’s natural glutathione levels, and Neumi has emerged as a clear front-runner in delivering results that people can actually feel.
HydraStat™ Molecular Encapsulation Technology: The Game Changer
While many companies are rushing to join the glutathione wave, Neumi stands apart thanks to its patented HydraStat™ Molecular Encapsulation Technology. This proprietary delivery system solves the industry’s biggest problem — poor absorption. Traditional glutathione breaks down before it can reach the bloodstream, but Neumi’s HydraStat technology encapsulates glutathione molecules at the molecular level, allowing them to be absorbed and utilized by the body within 70 seconds. The results are immediate, powerful, and life-changing.
Record-Breaking Growth Across the Globe
This glutathione trend — paired with Neumi’s breakthrough delivery — has sparked explosive growth worldwide. In Europe, markets such as Poland, Italy, and Greece are growing 30%, 40%, and even 50% month over month. These aren’t one-time spikes — they’re sustained, organic surges driven by word of mouth and passionate product results.
Meanwhile, Neumi’s core markets — the United States,
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Zinzino Pioneering Gut Health Testing With a Simple Finger Prick
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Zinzino, the Scandinavian health and wellness company, today announced the launch of its innovative Gut Health Test. With a simple at-home finger prick, this is the first commercial test to measure what gut bacteria produce and how the body responds, providing fresh insights into how diet and lifestyle affect immune defense and overall health. By eliminating the need for stool samples, the test makes preventative gut health routines and personalized diets easier and more accessible.
Research indicates that a balanced gut supports the whole body. More than 70% of the body’s immune system is in the gut, and every gut microbiome is different.¹ Traditional microbiome (stool) tests only look at the diversity of microbes present in the gut.
Zinzino’s Gut Health Test is the first of a new generation of gut health tests that measure gut function and whether these processes strengthen or strain the immune system.² Individuals can then use the test results to take proactive steps to restore their unique gut-metabolic balance with diet and lifestyle adjustments. The test is available now for purchase online or through selected distributors.
“This is the future of gut health testing,”
says Colin Robertson, Chief Product Officer at Zinzino.
“The gut is the center of the human universe, driving overall health and
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Herbalife Named to Forbes’ Inaugural List of America’s Best Brands for Value
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Herbalife Ltd. (NYSE: HLF), a premier health and wellness company, community and platform, has been named to the inaugural Forbes America’s Best Brands for Value List, recognized among the top 9 percent of more than 3,500 brands evaluated. Known globally for its trusted rankings, Forbes created this list to spotlight brands consumers say deliver the strongest value by offering the best quality relative to cost.
“At Herbalife, we are proud to provide high-quality, science-backed products that are accessible to our distributors and their customers around the world,”
said Frank Lamberti, Chief Commercial Officer at Herbalife.
“This recognition reinforces what customers tell us every day: Herbalife and its distributors deliver exceptional value by combining trusted quality products with personalized coaching and services.”
The Forbes list, created in partnership with HundredX, is based on more than 3.8 million consumer ratings across 3,500 brands in over a dozen categories. Respondents selected the brands and products they reviewed without prompts, ensuring unbiased feedback. The top 300 brands earned a place on the list. As with all Forbes rankings, companies do not pay a fee to be considered or selected.
Herbalife’s inclusion in the Forbes America’s Best Brands for Value list underscores the company’s long-standing commitment to product innovation, consumer
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MAKE Wellness Surpasses $100 Million in First Year, Setting a New Standard in Health and Nutrition
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Science, community, and purpose drive MAKE Wellness to achieve a rare $100M milestone in its first year
MAKE Wellness, a science-driven health and nutrition company, has reached an extraordinary milestone in its first year: more than $100 million in sales. The achievement places MAKE among a select group of companies to reach nine-figure revenue within twelve months of launch.
“The kind of growth we’ve seen is extraordinary,”
said Justin Serra, Chief Executive Officer of MAKE Wellness.
“We prepared for momentum, but the pace has exceeded every expectation. What makes me proudest isn’t just the number; but how we achieved it with integrity, innovation, and a relentless focus on our mission. And the truth is, we’re just getting started.”
Since its founding, MAKE has positioned itself at the intersection of science, community, and purpose. The company’s product line and sales strategy have driven rapid adoption among health-conscious consumers and wellness entrepreneurs across the United States.
“This isn’t about luck or timing,”
said Justin Prince, Founder of MAKE Wellness.
“It’s about a leadership team willing to make tough decisions, a corporate team that executes at a world-class level, and a passionate community that believes in what we’re building. Together, we’ve created something rare and that comes with great
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Oliveda Rolls Out Red Carpet for Ancient Olive Trees and 69,000 Waterless Beauty Pioneers
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Beauty innovator Oliveda to roll out longest red carpet ever for ancient olive trees and 69,000 waterless beauty pioneers, creating a once-in-a-lifetime art installation in conjunction with the Million Dollar Theatre on South Broadway in downtown Los Angeles.
The fastest-growing waterless beauty company, Olive Tree People Inc. (OTC: OLVI) and its Olive Tree People, Inc. subsidiary and the largest olive tree conservation organization are creating a once-in-a-lifetime art installation in downtown Los Angeles and are rolling out what is likely the longest red carpet in history for olive trees and its 69,000 waterless beauty pioneers.
With the kind permission of the City of Los Angeles, the entire stretch of South Broadway will be closed to allow for this very special event.
With this unique art installation featuring hundreds of ancient olive trees on South Broadway in downtown Los Angeles, Olive Tree People will give these magical trees a voice, even allowing their unique frequencies to be heard, creating a magical experience together with artist and two-time Grammy Award-winner, Colbie Caillat.
Founder and CEO Thomas Lommel, commented,
“When we first made our olive trees and their frequencies available to everyone in 2015, I dreamed of holding such a concert in downtown LA.
“With this unique event at
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LifeVantage Announces Closing of LoveBiome Acquisition
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Strategic acquisition strengthens leadership position in direct sales and gut and microbiome health market
LifeVantage Corporation (Nasdaq:LFVN) a leading health and wellness company with products designed to activate optimal health processes at the cellular level, announced the closing of its previously announced acquisition of LoveBiome, a pioneering direct sales company dedicated to comprehensive microbiome care and wellness solutions. Under the terms of the completed transaction, LifeVantage has acquired LoveBiome’s critical operating assets essential to the microbiome health business, including the retention of key LoveBiome personnel.
“We are pleased to have closed the LoveBiome acquisition and look forward to working with Kelly Olsen and the LoveBiome team to accelerate growth by leveraging their innovative microbiome solutions with our proven Activation technologies as one LifeVantage,”
said Steve Fife, President and CEO of LifeVantage.
“This strategic transaction expands our product portfolio into the rapidly growing gut health market while also broadening our reach in key markets including the US, Taiwan, and Europe, underscoring our deep commitment to our mission of offering people around the world a better path to wellness through Activation.”
“We are excited to be part of LifeVantage and believe the partnership will allow us to achieve our aggressive growth plans,”
explained Kelly Olsen, founder and CEO of LoveBiome.
“By combining our innovative P84 product with LifeVantage’s proven
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dōTERRA Global Convention Unites Thousands and Debuts New Innovations in Wellness
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Annual convention raised thousands for charity and celebrated launch of four new products
dōTERRA welcomed more than 10,000 attendees both in person and online to its Global Convention 2025, held September 18-20 in Salt Lake City. Centered on a theme of empowerment, the convention featured world-renowned speaker and best-selling author Mel Robbins as keynote. Wellness Advocates left the event inspired, connected, and energized to continue sharing wellness in their communities.
During the convention, dōTERRA unveiled four innovative new products set to launch to the public in October 2025:
RevitaZen+™ Advanced Organ Detoxification Complex: An advanced daily supplement that supports the liver, kidneys, and colon, the body’s key detoxification organs.* Each dual-chamber capsule delivers clinically studied botanicals and CPTG® essential oils, working synergistically to promote gentle, effective, and daily detoxification.*
RevitaZen™ Detoxification Blend: An essential oil blend designed to provide daily support for healthy organ function and promote the body’s natural detoxification process when used internally.*
Castor Oil: A nourishing carrier oil to support daily wellness and self-care routines. CPTG Certified Pure Tested Grade®, Certified USDA Organic, cold-pressed, hexane-free, and vegan-friendly, dōTERRA Castor Oil is rich in ricinoleic acid—a rare omega-9 fatty acid—and other beneficial omegas that deeply moisturize skin and hair.
PastTense™ Stick + Sweet Gum: An easy-to-use stick combining the classic PastTense® essential
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IT WORKS!® Appoints Forrest Smith Chief Strategy Officer to Drive Next-Gen Innovation
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IT WORKS!®, a global leader in lifestyle and wellness products, has appointed Forrest Smith as Chief Strategy Officer. A proven entrepreneur and innovator, Smith will lead growth initiatives, innovation roadmapping, and cross-functional integration as the company continues its transformation into an industry trailblazer.
Smith brings a strong track record of entrepreneurial success, having founded, scaled, and sold multiple companies to Fortune 500 enterprises. Most recently, he served as Executive Director of Global Operations at a publicly-traded network marketing company, where he spearheaded enterprise-wide modernization—advancing the adoption of AI, automation, and data analytics to streamline operations and enhance customer experiences.
“Forrest’s ability to pair founder-level creativity with enterprise execution makes him uniquely positioned to guide our strategic agenda,”
said Peter Griscom, IT WORKS! President and COO.
“His proven track record of building companies and driving innovation at scale will help position IT WORKS! for the future—empowering our field, our customers, and our community with world-class products and business opportunities.”
Smith’s appointment underscores IT WORKS!’s commitment to building a future-ready organization defined by agility, creativity, and scale.
About IT WORKS!
IT WORKS!® is a global leader in lifestyle and wellness products, dedicated to helping people live their best lives through innovative solutions that support health, beauty, and
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Gabriella Bánkuti, Zinzino Crown Leader – Building an International Network as a World Champion
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The Voice of a Generation – Building Success Without Asking Permission
Five-time fitness world champion, bestselling author, mentor and today one of Zinzino’s outstanding international network marketing professionals. Gabriella gives voice for a generation that wasn’t handed anything but learned to build themselves — over and over again.
From World Champion to Global Leader
As an athlete, she created freedom through discipline. As an entrepreneur, she gained and lost millions. And as a leader, she built her life on a single non-negotiable principle: there are no shortcuts. True success is the result of consistent, daily effort.
“When I started out, my coach said, ‘Here’s the gym, those are the machines — now go ahead and just do it.’ That was it.”
Gabriella did just that, with no outside help, she trained herself with her own training and motivational system and became a world champion. Today, she applies the same mindset at Zinzino: success is not a matter of luck, but of strategy and perseverance.
In the golden era of fitness, she recognized the power of innovation. Now, she sees the same future in science-based, test-driven health solutions. What she’s building isn’t just a business — it’s a mission: to give people back control over their health.
From
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Zinzino Completes Acquisition of Truvy, Increasing North America, Latin America, South Korea Distribution
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Zinzino (Zinzino AB) announced its letter of intent earlier this month to acquire the North American direct sales company Truvy. Zinzino has now completed the acquisition process and thereby acquired the rights to Truvy’s distributor database and associated customer register, inventory, and IP rights. In addition to the assets, 100% of the shares in Truvy’s South Korean subsidiary have been acquired to accelerate the establishment process and increase distribution power in the country.
This is another strategically important step in Zinzino’s growth plans, which focus on improving personal health and well-being on a global level with innovative biotechnology and a groundbreaking product portfolio marketed through direct sales.
Truvy is a global direct sales company in the health segment, operating in North America, Latin America, and South Korea. Its brand portfolio offers a range of innovative products in the areas of health and weight loss.
The business has a total annual turnover of approximately USD 12 million. The collaboration with Zinzino is expected to add growth through the synergies that arise in the joint networks, combined with Zinzino’s test-based product concept. Profitability through the transactions will thus be able to develop well by utilizing Zinzino’s existing technical platform and organization.
Upon completion, Zinzino will pay a fixed purchase