By Owen Gough on Small Business UK – Advice and Ideas for UK Small Businesses and SMEs
A website will typically crash when it is overloaded and cannot respond quickly enough. It could also mean that your customers can’t buy what they’re looking for on Black Friday.
It’s vital to make a positive first impression and you can do that by making your website faster and making sure your site is optimised for smartphones.
Test your website before Black Friday to check its performance by using Pingdom and Google PageSpeed Insights.
Be sure to track website performance over your Black Friday to make improvements in the short and long-term.
Black Friday falls on November 28 this year. Consumer spending has been slow in 2025, with spenders holding out for the late-November Budget announcement. Figures show that they’re waiting for Black Friday discounts and, according to Statista, revenue is estimated to be over £100 billion for 2025.
A well planned and executed Black Friday campaign can have many benefits for your business. As well as driving more sales via a range of discounts and deals, it also provides opportunities to extend your audience base and re-engage lapsed customers too.
However, if you fail to
