As someone who has spent her entire life immersed in direct sales, there are very few more equipped to discuss the industry’s current state than Neora’s Amber Olson Rourke.
The daughter of Jeff and Renee Olson, two proven leaders in direct sales, Amber grew up in conference rooms and taking notes from personal development legends, such as Jim Rohn. 
Co-Founder and President of Neora, she has seen and weathered many of the industry’s recent challenges, including economic downturns, rapidly evolving technologies, and even government overreach. Through it all, she has stayed committed to playing the game the right way while providing countless opportunities for people who are looking to better their lives. 
In her recently released video “State of the Union with Amber Olson Rourke: The Future of Direct Sales,” Amber gives an honest and optimistic account of the future of direct sales.
“When my parents started in this business, it changed the dynamic of our lives and future generations for our particular family,” Amber says. “But what I love is I also saw it do the same thing for so many other families. It provided them opportunities and gave a level playing field for everybody.”
Now, as a leader in the industry, Amber’s

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