One of the biggest questions in Network Marketing, can a brand come back after closing a market down?
All of us in this industry heard about the Vemma story, but until now, we never knew what really happened.
In a recent instagram post by @bkboreyko, a podcast, (you can download the podcast here) discusses some of the shocking details that just now come to light on the third anniversary of one of the biggest stories in recent years in the network marketing industry…
Vemma: WTF Happened?
I asked this question in an exclusive interview in the Netherlands with BK Boreyko, former founder and co-CEO of Vemma Europe who was rewarded last month with the Business For Home “Never give up!”award.
“We did €70 million per year with Vemma Europe alone and had approximately 100,000 customers which we could not serve for over 3 years now.”
stated BK Boreyko,
“We have received numerous requests from our European customers and affiliates asking when we were going to relaunch.
They simply want the original Vemma products back in their lives.
So a couple of months ago, we reopened 7 European markets with 3 more soon to follow (France, Belgium and Denmark) with a little twist to our marketing
Tag Archive for Vemma
Hot Business News Today
BK Boreyko Officially Launches Bode Pro And Opens Japan and Hong Kong
by Ted Nuyten • • 0 Comments
Bode Pro transitioned from soft-launch to launch status the last week of October, 2017, commemorating it with a gathering of early adopters in Mesa, Arizona.
“It’s been an eye-opening six months,” says Bode Pro founder and CEO, BK Boreyko.
“Through this soft-launch period, we’ve been able to assess our complete offering and make the necessary adjustments to position our company for the stability, longevity and financial reward industry leaders require when considering a new enterprise.
I am as confident in the future of Bode Pro, as I’ve ever been about anything,” adds Boreyko.
Based on his track record, that’s saying something.
Boreyko is no stranger to the world of network marketing. He’s been in and around the industry since he was just 9 years old. “My parents were Amway Executive Diamonds in the ‘70’s and the #1 distributors in Matol Botanical in the early ‘90’s.
They taught me everything I know about this industry.” Crediting his parents’ mentorship, Boreyko, together with his sisters Karen and Lauren have given birth to two network marketing companies that created approximately $2.5B in total sales.
Boreyko feels the ‘third times a charm’ as he begins he quest to become the first industry owner to create 3 networking companies that accomplish
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Vemma Opens New European Head Office In Austria
by Ted Nuyten • • 0 Comments
September 1 Vemma Nutrition will opens it European office in Hartberg, Austria and is back on track.
According to founder BK Boreyko and headed by former Royal Ambassador Harald Maier who will run the european operations:
A fresh batch of Vemma, Burn and Verve is on the water and should arrive in time.
The home office interior should be finished shortly and we are excited to bring these original formulas back to your family! Thank you for your patience as we gear up for greatness.
Vemma’s challenges were legendary for the network marketing industry.
They accomplished what no other company has ever accomplished. How they have responded and still continue to respond is something that impresses everyone in the industry. This is the never give up company of the year ?
‘To say the European market is important to Vemma is an understatement:
“The full year before the shutdown, we did over $70 Million in sales in Europe alone.”
Says founder BK Boreyko.
“The ironic part was the majority of that volume was customer based and the Vemma brand in Europe is still tremendously sought after by those customers.”
Inventory of the clinically studied antioxidant Vemma formula, also the clinically studied healthy energy drink Verve and
Hot Business News Today
Top Leaders Jeff And Ruth Elliott Join Bode Pro
by Ted Nuyten • • 0 Comments
Top Leaders Jeff and Ruth Elliott have built an organization of over 200,000 representatives with estimated earnings exceeding $8 million since 2006 and combined sales revenue over $200 million.
The Elliotts reside in Normal, Illinois and are living what many would consider “the American Dream.”
Bode Pro was founded by BK Boreyko along with his two sisters Karen and Lauren in January, 2017 and launched March 7, 2017.
Bode Pro takes a fresh approach to ‘direct to consumer’ influencer marketing. This start up tech company deploys technology, fulfillment infrastructure along with an app that contains a suite of features that empowers the micro influencer social media market with the ability to turn their social media into a social marketplace.
The first two product offerings feature ‘on the go’ solutions for focus and mental clarity with their hugely popular Happy product, and antioxidant & immune support* with Strong. All products come with Bode Pro’s Happiness Guarantee.
The Bode Pro Commission Program adopts a modern day design and is the ‘first of its kind’ to effectively address the four major marketing channels: retail, Internet, network and influencer marketing.
This ‘plan for the future’ incorporates the latest regulatory guidelines, while creating an environment in which independent influencers can thrive
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Vemma CEO BK Boreyko Opens Hong Kong For Bode Pro
by Ted Nuyten • • 0 Comments
Bode Pro is opening Hong Kong in September 2017.
CEO BK Boreyko stated earlier:
‘What you’re about to experience is what I feel is my best work yet. Countless late nights, early mornings and long days has gone into what you’re about to see. Our very small but talented group of home office staff and very motivated vendors need to be applauded.
They’ve pulled off what many thought could never happen, launch a company from start to opening in 65 days!’
Bode Pro takes a fresh approach to ‘direct to consumer’ influencer marketing. This start up tech company deploys technology, fulfillment infrastructure along with an app that contains a suite of features that empowers the micro influencer social media market with the ability to turn their social media into a social marketplace.
“I want to personally thank you for your belief in me and this crazy new way to promote a tremendous line of products.” states Boreyko.
Given the fact that approximately 80% of social media influencers are female, Bode Pro’s approach to social selling features products with a high interest level to the female demographic. The first three product offerings feature ‘on the go’ solutions for focus and mental clarity with their hugely popular
Hot Business News Today
Vemma Reopens The European Market Previous A $70 Million Market
by Ted Nuyten • • 0 Comments
Vemma Nutrition Company seems to keep defying the odds.
After becoming one of the few companies ever in the network marketing industry to survive a TRO (Temporary Restraining Order) action by the FTC that temporarily shut down operations around the world in August, 2015, Vemma is now on track to reopen its second market after the US market and it could prove to be its most important market.
Vemma’s challenges were legendary for the network marketing industry.
They accomplished what no other company has ever accomplished. How they’ve responded and still continue to respond is something that impresses everyone in the industry. This is the never give up company of the year 🙂
‘To say the European market is important to Vemma is an understatement.
“The full year before the shutdown, we did over $70 Million in sales in Europe alone.”
Says Vemma CEO BK Boreyko.
“The ironic part was the majority of that volume was customer based and the Vemma brand in Europe is still tremendously sought after by those customers.”
Vemma will reopen in phases beginning in September 2017 with the markets of Austria, Germany and Switzerland.
Although customer care and language support will not initially be available for all former Vemma European markets, those customers
Hot Business News Today
Vemma CEO BK Boreyko Launches New Company – Bode Pro
by Ted Nuyten • • 0 Comments
65 days ago BK Boreyko made the announcement he willl be launching a new company Bode Pro and the company is live. Operating under the most current regulatory conditions, the Bode Pro compensation plan has been designed to thrive while protecting the Influencer’s (distributors) businesses.
First fiscal year sales are projected $50 million in the combined markets of the US and later in 2017, in Europe.
‘What you’re about to experience is what I feel is my best work yet. Countless late nights, early mornings and long days has gone into what you’re about to see. Our very small but talented group of home office staff and very motivated vendors need to be applauded. They’ve pulled off what many thought could never happen, launch a company from start to opening in 65 days!’
Bode
Hot Business News Today
Vemma CEO BK Boreyko Launches New – FTC Proof – Compensation Plan
by Ted Nuyten • • 0 Comments
As the USA network marketing landscape changes before our eyes, the focus for this $32 billion industry moves to customers.
Real sales to real customers was the mandate given by FTC Commissioner Edith Ramirez who is stepping down in a matter of days as the Trump administration takes over.
As major companies search for ways to adopt the guidelines laid out in the recent Vemma case, watch for customers to become a cornerstone topic.
In a recent Tony Cannuli show, Vemma CEO BK Boreyko took viewers behind the scenes on the challenges his company faced in the last 16 months.
Joined by MLM attorney Kevin Thompson and MLM expert Len Clements, Tony’s show brings new light to this change in the regulatory climate in the US MLM industry. Watch it here.
Now Boreyko launches a new
Hot Business News Today
FTC Speaks Out About Vemma, Herbalife And The Network Marketing Industry
by Ted Nuyten • • 0 Comments
Lesley Fair, senior attorney at Federal Trade Commission has published the next article.
“industry members can learn a lot by reviewing the conduct the FTC says violated the law and understanding the principles underlying those orders”
As part of the FTC’s historic $200 million settlement with Herbalife, about 350,000 Herbalife distributors should be watching their mail for a partial refund check.
The FTC has more information about the refunds and advice for people thinking about investing in a multilevel marketing opportunity. But it’s also a good time for some straight talk with members of the MLM industry.
The FTC has a more than 40-year history challenging unfair and deceptive MLM practices, including recent law enforcement actions against Herbalife and Vemma. The specific terms of those orders – which require the companies to restructure their operations
Hot Business News Today
If The FTC Raid Your USA Based Company
by Ted Nuyten • • 0 Comments
If the Federal Trade Commission (FTC) in the USA raid your network marketing company, the results are devastating for distributors, employees as the owner(s).
Distributors are losing their commissions and credibility under their friends and family (I told you it was a pyramid..), employees are fired and the owners personal assets are seized.
After Vemma settled with the FTC, the rules are clear for companies based in the USA, if you like it or not:
– 51 % volume has to come from customers sales.
– Mandatory auto-ships to qualify for commissions are not permitted and/or a distributor person order can not count towards qualifying for bonuses.
We at Business For Home are surprised that so many USA network marketing companies are not changing compensation plans immediately, and therefore putting their distributors under great danger. Many of