Zinzino AB (PUBL) has signed a letter of intent (LOI) with the North American direct sales company Truvy. “Truvy or the Company” regarding an asset acquisition of the company’s distributor database and associated customer register, inventory, and IP rights.
In addition to the assets, Zinzino also intends to acquire 100% of the shares in Truvy’s South Korean subsidiary to accelerate the establishment process and increase distribution power in the country. This is another strategically important step in Zinzino’s growth plans, which focus on improving personal health and well-being on a global level with innovative biotechnology and a groundbreaking product portfolio marketed through direct sales.
Truvy is a global direct sales company in the health segment, operating in North America, Latin America, and South Korea. Its brand portfolio offers a range of innovative products in the areas of health and weight loss. The business has a total annual turnover of approximately USD 12 million.
The collaboration with Zinzino is expected to add growth through the synergies that arise in the joint networks, combined with Zinzino’s test-based product concept. Profitability through the transactions will thus be able to develop well by utilizing Zinzino’s existing technical platform and organization.
According to the letter of intent, Zinzino will

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