LifeVantage (Nasdaq:LFVN ) a Triple A classified opportunity by Business For Home, concluded its Global Convention over the weekend after four days of company updates, trainings, and introducing a new product line. The event drew over 4,700 registrants from more than 10 countries to the Salt Palace Convention Center in Salt Lake City, Utah.
LifeVantage CEO Darren Jensen kicked off the convention by recapping the company’s recent success in Europe, it’s successful launch in Taiwan, and being recognized with a Stevie Award at the International Business Awards in London earlier this month.
His attention, however, quickly turned to three key strategic initiatives the company is currently focused on, including an ongoing effort to “transcend transaction,” continue to turn technology into a competitive advantage, and better tell the company’s opportunity story.
“In order to continue to succeed, we must transcend transaction,” Jensen said.
“We have to offer our customers more than products – we need to continue to create a movement.”
It’s a movement that, according to the numbers, is gaining traction. LifeVantage has seen a significant increase globally in basket size the past 12 months in the wake of the company’s Vitality Stack launch and increased customer and distributor retention across the board.
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