Total Life Changes’ Chief Operating Officer John Licari was recently featured in Direct Selling News magazine’s cover story on the ways recent regulatory changes are forcing direct marketers to reexamine how they define customers versus distributors.
The Direct Selling News story interviews senior executives from some of the biggest companies in the sector to gauge their responses to the Federal Trade Commission’s move to censure network marketing giant Herbalife.
Herbalife lost over $200 million in distributor refunds when it was revealed the company could not prove what percentage of its product sales, if any, actually reached customers outside of its own network of distributors—in effect, the company implicated as a pyramid scheme in the eyes of the government.
A subsequent FTC ruling stated that 80% of Herbalife’s revenue must come from actual customers lest the company face further sanctions. While these regulations are specific to Herbalife, other companies have taken notice. This has forced companies like TLC to ensure that they have greater clarity about who their customers are, versus who their distributors are.
Licari considers this an opportunity for direct sellers to refocus on end user satisfaction. “If you lead with the product, you have a chance to make a business out of
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National Director Nthati Makgalemela Earns More Per Month With TLC Than Per Year As An Architect
by Nicole Dunkley • • 0 Comments
Around the world architects are as respected and, for the successful at least, well-compensated a profession as you can find. How is it then that Nthati Makgalemela has found herself earning more per month as a multi-level marketer with Total Life Changes than she did per annum as an architect in Johannesburg? To find out, we have to start at the beginning.
“I joined TLC on the fourth of November 2016, because I really needed a change in my life and was not happy with my financial situation,” Nthati recalls. “I had been in a previous [multi-level marketing] company for 10 days and only made $50. I left because the methodology was too complex and there was no real training.”
Fortunately, the experience didn’t sour her on the network marketing concept as a whole, and she was ready when her friend and fellow architect Khanya Cakata reached out to her about TLC. “He had gotten a call from Matthew Harris, who was looking to launch TLC in South Africa. I was looking for change too, and I dove in without a second thought. I was one of the first 10 people in South Africa to say yes.”
Getting in on the ground floor
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Total Life Changes IBOs Empower Disadvantaged Youth
by Nicole Dunkley • • 0 Comments
Independent Business Owner, Veleké Brown takes Total Life Changes to an entirely new level of empathy and love to foster the mental, physical and spiritual growth of today’s youth. She is the founder and CEO of E-Roadmap Corporation, a nonprofit organization devoted to the enrichment and empowerment of young minds to ensure the building blocks of a sustainable future.
In 2008, a vision emerged of starting a Nonprofit business to teach middle and high school students entrepreneurship, financial literacy, life skills, personal development, etiquette, trauma, social and emotional coping skills and much more.
ERM is very passionate about teaching the value of being an independent business owner. “When we see young adults graduating from college, going into their first job and expecting a pipe dream (high salary, great benefits and job security) only to be disappointed…it is heartbreaking.
Jim Rohn, a world-renowned motivational speaker says, “If only they had taught Wealth 101, I would have taken that in school.” Now is the perfect time to start changing the mindset of our youth and we are well on our way, says Founder and CEO of E-Roadmap, Veleké Brown.
E-Roadmap Corporation believes that sustainable economic growth requires entrepreneurship. Entrepreneurs create new jobs, contribute to economic expansion,
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Total Life Changes Celebrates South African National Directors Moses And Dipuo Nasoro
by Nicole Dunkley • • 0 Comments
“TLC found me,” Dipuo Nasoro answers when asked how she discovered Total Life Changes (TLC). “When the student is ready, the teacher appears.”
Dipuo, a native South African, and her husband Moses, a Malawian, were raising a young son, and she was in need of work that would allow her to be a stay-at-home mom without worrying about money. When her sister-in-law Jean introduced the TLC opportunity to the couple, Dipuo felt as if the last puzzle piece had fallen into place. As for Moses, an accomplished networker, he immediately saw TLC’s moneymaking potential.
After just 19 days in business, the couple reached the rank of Director. “Once we decided to become IBOs (Independent Business Operators), it was just a matter of putting in an effort,” says Moses. “We were confident, based on what we’d learned about how TLC’s compensation works, that it would pay dividends.” Bootstrapping a new IBO always requires a few sleepless nights, but Moses and Dipuo were driven by a powerful Why.
“Even though we’ve only been with TLC since January of this year, we see it as an opportunity to help our country as a whole,” says Dipuo.
“We want to change things in South Africa one family at
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National Director José Gregorio Brings Total Life Changes Opportunity To Dominican Republic
by Nicole Dunkley • • 0 Comments
Any job that requires strong self-motivation to achieve success, from tree-planting to multi-level marketing, requires an equally strong “why” to fuel that self-motivation.
It’s one of the first questions many Total Life Changes sponsors ask their new signees: why do you want to achieve success; why are you willing to put in more work than the average person to succeed.
For recent National Director José Gregorio that why can be traced back to his upbringing in the province of San Cristóbal, Dominican Republic. One of the poorest and most crime-ridden provinces in the Dominican Republic, José sees in his own success a way forward for the people of San Cristóbal.
“I’ve had a number of different businesses over the years, and I’ve developed the majority of them here,” says José. “I am loyal to this place. With Total Life Changes, I’ve been able to become a pioneer in this region, and I can see the changes it has made in the lives of hundreds of my team members. The reason that TLC attracts so many true entrepreneurs is the fact that the compensation plan is flexible enough to allow you to earn based on your effort. You can be a network developer, a
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Total Life Changes And NuCerity International Announce A Joint Venture Partnership Between Companies
by Ted Nuyten • • 0 Comments
Total Life Changes (TLC) headquartered in Fair Haven, Michigan and NuCerity International located in Houston, Texas today announce a joint venture partnership between companies.
The purpose of this agreement is to capitalize on the strengths and synergies in product offerings and operating markets of both TLC and NuCerity.
TLC is a world leader in nutritional products. Their flagship product, Iaso® Tea is a 100% herbal detox tea that has been voted the No. 1 Global Direct Selling weight loss product in a recent survey.
NuCerity is a global leader in medical-based skin care. NuCerity’s flagship product is Skincerity; the world’s only masque with Breathable Barrier® technology which seals in the body’s natural moisture to create healthy, younger looking skin. It’s been validated by numerous dermatologic research studies supported by the National Institutes of Health.
This partnership is a first in network marketing; two international companies, with combined sales approaching $250 million, coming together to market each other’s branded products globally.
“Our core competency is skin care, TLC’s core competency is health and wellness; by combining efforts we’re able to offer “instant impact” products that already enjoy a track record of sales success and a history of documented results to our respective distributors and customers,”
stated NuCerity Founders, Lonnie
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“I Just Want To Show Others What’s Possible”: TLC Success Story Stephen Alan and Victoria Kimuyu
by Nicole Dunkley • • 0 Comments
The success of Total Life Changes National Directors, husband and wife duo Stephen Alan and Victoria Kimuyu is testimony to the power of determination and positive thinking.
No achievement in the multi-level marketing industry comes without total commitment to the process, even in the face of considerable initial challenges. Although it only took Victoria two years to reach an income level of roughly $12,000 per month with TLC, those two years were a long and difficult road for the couple.
“Although we had success with retailing the products online, I wanted more,” Victoria recalls. “And to get more I needed to build a team. I struggled for all of 2016. We had built a system that not only retailed the tea for us, it also generated new leads every day.
And I still struggled with getting the right people on board that would stick. I couldn’t quite figure out why it wasn’t working.” Even during this period of hardship, the seeds of their eventual success were in place. Stephen was an experienced online marketer, with a passion for TLC products like Iaso® Tea and NutraBurst® that the couple themselves used at home.
“As Stephen once told me, this is a numbers game, it’s about
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Total Life Changes Introduces Iaso Nitro Supplement For Peak Health
by Nicole Dunkley • • 0 Comments
Total Life Changes (TLC) is pleased to announce the company’s most-recent addition to its health and wellness product lineup – Iaso® Nitro. The innovative supplement has been clinically proven to support and improve a number of vital systems in the human body, including the central nervous system, immune system, respiratory system, cardiovascular system, and sexual health. This is due to the supplement’s ability to increase nitric oxide synthesis within the body, which leads to muscle development and enhanced overall health.
Jack Fallon, TLC Founder and CEO, conveyed his excitement regarding the release, “This is a product that I am very proud of. It’s an incredible formula, backed by a tremendous amount of research. It’s GMP Certified and made in the USA. It’s very important to offer high-quality products in this industry; products that offer efficacy and deliver results. That is the formula for growing any successful business.”
The supplement was introduced to TLC’s Independent Business Owners at the company’s International Expansion Conference, which was held in Atlanta last month. Attendees learned about Iaso® Nitro’s specs and benefits, and the product’s formula – a proprietary blend of arginine alpha ketoglutarate (AAKG), without any binders, fillers, preservatives, artificial flavors or colors, sugar, and gluten.
Benjamin
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Total Life Changes’ Recaps 2017 International Expansion Conference & Awards
by Nicole Dunkley • • 0 Comments
Total Life Changes’ Independent Business Owners (IBOs) from nations all over the world attended its International Expansion Conference in Atlanta, GA July 13th-15th.
The weekend started early with a charity softball game on Thursday, July 13th at Terrell Mill Park; honoring one of TLC’s National Directors that suffered a stroke and currently rehabilitating. It was an incredible evening of solidarity amongst TLC’s corporate staff and dozens of its distributors competing in a friendly, yet very competitive softball game.
Guests (IBOs) arrived from as far as South Korea, Belgium, France, South Africa, Central and South America and many U.S. states for Friday’s training and Saturday’s awards program. Feedback from the field collectively agreed that this was TLC’s most exciting and rewarding event to date.
Ambassador Directors, Dexter and Tonya Scott summed up the weekend’s events:
Out of all the numbers, the number one is the only number that goes straight up and down. To look at it, all you see is alignment and order. This weekend we had order and alignment. We were one! We were on one accord.
We were one body. We demonstrated one vision. And we’re proud to be a part of it all. This TLC International event allowed us to see the
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Entrepreneur Matthew Harris Brings International Brand Total Life Changes To South Africa
by Nicole Dunkley • • 0 Comments
What were you doing in November 2016? If you’re lucky, in the eight months since then you might’ve gotten a raise or two. South African-born entrepreneur Matthew Harris partnered with Total Life Changes in November, and he’s received something of a raise himself, to the tune of $20,000… per week.
To learn how Matthew, now a Global Marketing Director at TLC alongside his wife Ilean, achieved such a dramatic success so quickly, we need to go back to where he was before he joined. Having been in the network marketing profession for a number of years prior, Matthew had recently decided to part ways completely with the profession and pursue other endeavors. But then a text message changed everything.
“I received a message from my cousin in Cape Town telling me my grandmother wasn’t doing well,” Matthew recalls. “I booked a flight from my home in Florida and flew back to see her. The whole way there, I prayed God would keep her alive just long enough for me to say ‘thank you’ and ‘I love you’ even one last time.”
Thankfully, Matthew was able to spend seven days with his grandmother before she passed away. For days afterward, friends and family would