LR Health & Beauty Systems GmbH, Ahlen, one of Europe´s direct sales companies for health and beauty products, has appointed a new CEO.
With immediate effect Andreas Friesch is taking over from Dr. Thomas Stoffmehl who leaves the company by mutual agreement.
Dr. Stoffmehl who has consequently and successfully driven the strategic and operational reorientation of LR over the last years has decided not to prolong his engagement at LR.
Andreas Friesch’ professional experience roots in the European direct sales industry. He headed the Thermomix Division at Vorwerk Deutschland Stiftung & Co. KG from 2008 to 2018.
In this capacity, he was responsible for the German sales organization overseeing more than 16.000 sales partners. Due to his strong commitment Andreas Friesch played a major role in the international success of the Thermomix and made the German Thermomix business the most successful within the Vorwerk-group.
Currently, LR Health & Beauty is represented in 28 countries. Andreas Friesch will lift the considerable potential of the company by introducing new and innovative products which are sold by thousands of LR sales partners.
In future, the management team of the LR Group will comprise Andreas Friesch (CEO), Thomas Heursen (Global Partner Relations) and Dr. Andreas Laabs (CFO/COO).
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LR Health & Beauty Expands In The Health Sector
by Ted Nuyten • • 0 Comments
LR Health & Beauty, one of Germany largest network marketing companies, with headquarters in Ahlen (Germany), has over 20 years of expertise in the production of food supplements.
Focussing even more strongly on the needs of consumers, the network marketing company has invested significantly in the healthcare sector and designed a modern health management system surrounding the new health brand LR Lifetakt. The brand will be introduced in the countries where LR is active gradually.
The health segment is one of the main growth drivers at LR.
“The market for innovative healthcare concepts as a whole has grown extremely rapidly throughout Europe. More and more people are taking their health into their own hands.
With our new strong LR Lifetakt brand, we can be a competent partner for these people – true to our motto ‘More quality for your life’”,
says Dr. Thomas Stoffmehl, CEO of LR Health & Beauty.
LR Lifetakt bundles high-quality food supplements and meal replacement products, which were put together by experts to form six overall solutions and thus meet the most important demands on the healthcare market: Nutrient supply for every day, vitality at every age, weight management, enhanced performance, seasonal support and unrestricted mobility. LR follows a holistic approach.
The solutions
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LR Health & Beauty 2016 Sales Up 15% To Euro 258 Million
by Ted Nuyten • • 0 Comments
LR Health & Beauty, The German based network marketing company recorded sales of nearly EUR 258 million, up 15 percent on a year-on-year basis (net of currency effects).
Key growth drivers in turnover were the international markets such as Turkey, Italy, Poland, Belgium, the Netherlands and Spain with double-digit growth. But in Germany as well, LR grew by almost 20 percent in the acquisition of new sales partners, thus laying the foundation for sustainable success.
“This is an excellent development that confirms the confidence in our business model,” says Dr. Thomas Stoffmehl, CEO of LR Health & Beauty and spokesman of the Management Board.
In focus for 2017: Support of sales partners
The targeted support of the sales partners, the development of careers and, as a result, the sustained expansion of sales structures take centre
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LR Health And Beauty Appoints New CEO
by Ramya Chandrasekaran • • 0 Comments
German Direct Sales Company LR Group has appointed Dr. Thomas Stoffmehl as CEO of LR Health and Beauty effective September 2015. Dr. Stoffmehl, 44 is the former CEO of bofrost*, Europe’s largest direct seller of frozen food and ice creams.
The advisory board of LR Health & Beauty Systems GmbH (LR), one of the leading suppliers of premium health and beauty products in direct sales has introduced an ambitious, international growth strategy two years ago. This includes application of the LR promise “More quality for your life” along the subjects of brand development, innovation leadership, increased standardisation of the business model, digitalisation as well as strengthening the company’s global presence.
Against the background of the ambitious strategic and operational challenges, the Advisory Board of LR Group decided to further reinforce the Management Board with the appointment